An Activity is a marketing activity created in CampaignChain. For example, 1 new Twitter post scheduled in CampaignChain counts as 1 Activity. The same applies to a MailChimp newsletter: Although it might be sent to thousands of emails, it counts just as 1 Activity in CampaignChain. To determine the amount of Activities for your business, we suggest that you add up the maximum number of Activities you have in your online channels per month combined.
A user is any person who uses the software.
Our goal is to help everyone make innovative marketing ideas come true. Today, marketeers face an increasing amount of online channels, tools and devices (IoT, beacons). As the opportunities for highly targeted marketing grow, so does fragmentation of workflows. CampaignChain allows marketeers to plan, execute, monitor, and optimize campaigns within a holistic overview across many tools and channels.