As used in this policy, “trademarks” means not just CampaignChain’s logos, but also the names of its various products and projects, as well as the name CampaignChain, also called word marks, (collectively “CampaignChain Marks”).
As used in this policy, “trademarks” means not just CampaignChain’s logos, but also the names of its various products and projects, as well as the name CampaignChain, also called word marks, (collectively “CampaignChain Marks”).
CampaignChain’s trademarks should be used in their exact form — neither abbreviated nor combined with any other word or words.
Accompanying Symbol
The first or most prominent mention of a CampaignChain trademark should be accompanied by a symbol indicating whether the mark is a registered trademark (“®”) or an unregistered trademark (“™”).
Notice
The following notice should appear somewhere nearby (at least on the same page or on the credits page) the first use of a CampaignChain trademark: “[TRADEMARK] is a [“registered”, if applicable] trademark of CampaignChain, Inc.”.
Distinguishable
In at least the first reference, the trademark should be set apart from surrounding text, either by capitalizing it or by italicizing, bolding or underlining it. In addition, your website may not copy the look and feel of the CampaignChain website. We do not want the visitor to your website to be confused about which company he/she is dealing with.
Comply with Visual Guidelines
Any use of the CampaignChain Marks must comply with our Trademark and Logo Usage Policy and our Visual Identity Guidelines.
If you’re taking full advantage of the open-source nature of CampaignChain’s products and making significant functional changes, you may not redistribute the fruits of your labor under any CampaignChain trademark, without CampaignChain’s prior written consent. Also, it would be inappropriate for you to say “based on CampaignChain”. Instead, in the interest of complete accuracy, you could describe your executables as “based on CampaignChain technology”, or “incorporating CampaignChain source code.”
In addition, if you run a modified version, as discussed above, with CampaignChain branding enabled, you will require CampaignChain’s prior written permission. If you want to use our trademark(s), our review and approval of your modifications is required. You also must change the name of the instance so as to reduce the chance that a user of the modified software will be misled into believing it to be a native CampaignChain product.
Again, any modification to the CampaignChain product, including adding to, modifying in any way, or deleting content from the files included with an installer, file location changes, added code, modification of any source files including additions and deletions, etc., will require our permission if you want to use the CampaignChain Marks. If you have any doubt, just ask us at trademarks@campaignchain.com.
At the same time as we seek community involvement in the development of the CampaignChain products, we want to protect the reputation of these products as high-quality and lightweight, with simple, usable interfaces. If you want to ship modules and themes installed by default or as part of the same installation process as the CampaignChain products, and you plan on distributing them under any CampaignChain Marks, you must first seek approval from us. What we find acceptable will depend on the effect of the modules and themes on the CampaignChain product.
CampaignChain products are designed to be extended, and we recognize that community members writing modules need some way to identify the CampaignChain product to which their modules pertain. Our main concern about modules is that consumers not be confused as to whether they are official (meaning approved by CampaignChain) or not. To address that concern, we request that module names not include, in whole or in part, the word “CampaignChain” in a way that suggests a connection between CampaignChain and the module (e.g., “Task Manager for CampaignChain” would be acceptable, but “CampaignChain Task Manager” would not).
If you want to include all or part of a CampaignChain trademark in a domain name, you have to receive written permission from CampaignChain. People naturally associate domain names with organizations whose names sound similar. Almost any use of a CampaignChain trademark in a domain name is likely to confuse consumers, thus running afoul of the overarching requirement that any use of a CampaignChain trademark be non-confusing.
If you offer services related to CampaignChain software, you may use CampaignChain’s word marks in describing and advertising your services relating to a CampaignChain product, so long as you don’t violate these overall guidelines for the use of CampaignChain’s trademarks or do anything that might mislead customers into thinking that either your website, service, or product is a CampaignChain website, service, or product, or that CampaignChain has any direct relationship with your organization. In addition, your website may not copy the look and feel of any CampaignChain website. Again, we do not want the visitor to your website to be confused with whom she/he is dealing. When in doubt, err on the side of providing more, rather than less, explanation and information.
If you are offering services for CampaignChain software (for example, support), you may not tie the download of the CampaignChain product with the purchase of your service. The download of the CampaignChain product using the CampaignChain trademark may not be connected in any way to the purchase of your service. The purchase, download, or acquisition of your services must be a completely separate transaction from the download of the CampaignChain product. You must provide a prominent statement that (i) the CampaignChain product is available for free and link directly to our site; (ii) the purchase, download, or acquisition of your service is separate from the download of the CampaignChain product; and (iii) your service is not affiliated with CampaignChain.
When it comes to the CampaignChain Marks, there are some cool things you can do and some cool things you can’t do – at least not without asking CampaignChain.
You may make t-shirts, desktop wallpaper, or baseball caps with CampaignChain Marks on them, though only for yourself and your friends (meaning people from whom you don’t receive anything of value in return). You can’t put the CampaignChain Mark(s) on anything that you produce commercially (whether or not you make a profit) — at least not without receiving CampaignChain’s written permission.
There is one additional broad category of things you can’t do with CampaignChain’s Marks: Produce modified versions of them. A modified mark also would raise the possibility of consumer confusion, thus violating CampaignChain’s trademark rights (remember the overarching requirement that any use of a CampaignChain Mark be non-confusing?).
To summarize, provided that the use adheres to our trademark policy and visual guidelines, here are some of the things that you can do with the CampaignChain Marks that do not require our permission:
If you want to make a correction to your information, report abuse or you have any questions about our policies, please get in touch with us.
Our goal is to help everyone make innovative marketing ideas come true. Today, marketeers face an increasing amount of online channels, tools and devices (IoT, beacons). As the opportunities for highly targeted marketing grow, so does fragmentation of workflows. CampaignChain allows marketeers to plan, execute, monitor, and optimize campaigns within a holistic overview across many tools and channels.